Designer / Retoucher / Photographer

Copy of Website Redesign

Website Redesign

Redesign of “” Home Page


Analysis of existing design

-All of the text has a drop shadow; this defeats a proper sense of hierarchy, and also makes the navigation text significantly more difficult to read.

-Navigation typeface should be more clearly distinguished from the main title, perhaps by using a thinner stroke to the text.

-The text is too large and employs too much line space, making the navigation text look confusing and crowded.

-There is no order to the pages of the website in the navigation. There are several instances where there could be a dropdown box implemented to streamline things and make it less confusing for the user (for example: Reviews >Canon, Sony, Nikon, etc..)

-Links Navigation on the bottom row is not vital to have with the main navigation. This group could be brought down to the bottom of the page, especially since they link to the main pages of those retail websites, and not to Ken Rockwell or brand-specific articles (Social links) – and would be much easier to find using their typical icons.

-Search button is clumped into the rest of the navigation, making it the only icon; it is also disturbingly out of alignment with the rest of the navigation text.

-The entire navigation is just centered under the main title of the website, left or right justifying it would have given a greater impact to the main title (perhaps left & right justification based on the navigation page topic?)


On a mobile device the images are much more pleasant to interact with, but on a desktop the images become too large to fit in the view area all at once, overwhelming the user and requiring frustrating scrolling.

Mobile Screen:

On mobile version there isn’t enough margin room for the navigation text to breathe.

Overall: The overall impression of this website is chaotic, crowded and harsh. The typography does not seem in proportion or balanced; the spacing and font sizes make it difficult to process visually; and the stark white background contributes to making it even more confusing for the user. There is a general lack of hierarchy and clarity; even though the website actually functions, it is an ordeal to work your way through it.

New Deisgn