Designer / Retoucher / Photographer
Billboard Mockup_crop.jpg

Threads of Change

Threads Of Change

 
Slide 1.1.png

Topic

We all get rid of used clothing, usually by donating to Goodwill or the Salvation Army. But did you ever wonder what happens to all those clothes? The fate of many items would shock you.

 

Research

Purpose

Convince people to not throw out as much clothing, be better shoppers, buy fewer - better made items that last longer, that can be recycled in the long run, and know the best ways to dispose of old clothes properly.

Audience

Any consumer, but especially millennial women who buy from fast fashion brands. Anyone who cares about the effects of our consumer-driven economy on the environment and people in less affluent countries.

Two Up.png
 

Social Media - Motion

 

 

 

Final Print Campaign

 

Applied Environmental Design

 
 
 
 

Influences

 
insp.png
 

Campaign Sketches

campaign sketches.png
 

Campaign Logo

logo.png
logo-sketch.png